The Challenge

• Client unhappy with historical quality of leads from Meta

The Solution

• Restructuring account by breaking out retargeting and prospecting

• Redefining audience targeting by job titles

• Introducing qualifying questions in lead ads to increase lead quality

The Result

• Driving quality leads from Facebook at a $13 CPL, 80% more efficient than SEM

• Spending less in Meta but getting more leads because of cost efficiency - spending 54% of the monthly budget while hitting client's lead goals