Our Why
Meet Our Founder
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Keith Kochberg
Founder and CEO of The Wanamaker Project
He has spent more than 20 years in digital marketing, crafting high-performance strategies for organizations ranging from startups to Fortune 500 companies. His career has been defined by a focus on ROI, data-driven decision-making, and client-first service—values that are infused into every aspect of TWP. Prior to founding TWP, Keith built and led successful digital marketing teams, founded his own agency, and helped transform how businesses think about performance marketing. (keithkochberg.com)
Our Commitment
Testimonials
John Wanamaker famously said he didn’t know which half of his advertising budget worked. At The Wanamaker Project, we’ve solved that mystery. We don’t manage your ads — we dissect them, revealing which campaigns, channels, and creatives genuinely move the needle.