About Us
About Us
At The Wanamaker Project (TWP), we believe every marketing dollar should work harder—and smarter. Born from a simple but powerful idea—to help advertisers navigate the complex world of digital marketing with clarity and confidence—we focus relentlessly on results that matter: measurable ROI and sustained business growth.
In an era where digital ad spend can feel like a gamble, we’ve made it our mission to pinpoint what works and eliminate what doesn’t. We’re not interested in shiny objects or vanity metrics. Instead, we partner with our clients to build data-driven strategies that drive visibility, engagement, and revenue across the digital landscape.
As a full-service digital marketing agency, our expertise spans digital strategy, paid search (SEM), paid social, programmatic media, connected TV, SEO, and more—all designed to deliver targeted, efficient, and accountable marketing performance.
But what truly sets us apart is how we work. We treat our client relationships as partnerships—not transactions. Our team, many of whom have worked together for over a decade, brings deep experience, curiosity, and a culture of collaboration to every engagement. We dig into your data, align on your KPIs, and obsess over continuous optimization so that your investment delivers real impact.
At The Wanamaker Project (TWP), we believe every marketing dollar should work harder—and smarter. Born from a simple but powerful idea—to help advertisers navigate the complex world of digital marketing with clarity and confidence—we focus relentlessly on results that matter: measurable ROI and sustained business growth.
In an era where digital ad spend can feel like a gamble, we’ve made it our mission to pinpoint what works and eliminate what doesn’t. We’re not interested in shiny objects or vanity metrics. Instead, we partner with our clients to build data-driven strategies that drive visibility, engagement, and revenue across the digital landscape.
As a full-service digital marketing agency, our expertise spans digital strategy, paid search (SEM), paid social, programmatic media, connected TV, SEO, and more—all designed to deliver targeted, efficient, and accountable marketing performance.
But what truly sets us apart is how we work. We treat our client relationships as partnerships—not transactions. Our team, many of whom have worked together for over a decade, brings deep experience, curiosity, and a culture of collaboration to every engagement. We dig into your data, align on your KPIs, and obsess over continuous optimization so that your investment delivers real impact.
Our Why
Marketing shouldn’t feel like a black box. We started TWP to bring transparency, rigor, and accountability to an industry too often defined by uncertainty. Every strategy we build, every campaign we run, and every insight we deliver are grounded in the belief that results—not impressions—define success. (TWP)
Marketing shouldn’t feel like a black box. We started TWP to bring transparency, rigor, and accountability to an industry too often defined by uncertainty. Every strategy we build, every campaign we run, and every insight we deliver are grounded in the belief that results—not impressions—define success. (TWP)
Meet Our Founder
Keep up with what we're up to by checking out our profiles on socials.
Keith Kochberg
Founder and CEO of The Wanamaker Project
He has spent more than 20 years in digital marketing, crafting high-performance strategies for organizations ranging from startups to Fortune 500 companies. His career has been defined by a focus on ROI, data-driven decision-making, and client-first service—values that are infused into every aspect of TWP. Prior to founding TWP, Keith built and led successful digital marketing teams, founded his own agency, and helped transform how businesses think about performance marketing. (keithkochberg.com)
Keith Kochberg
Founder and CEO of The Wanamaker Project
He has spent more than 20 years in digital marketing, crafting high-performance strategies for organizations ranging from startups to Fortune 500 companies. His career has been defined by a focus on ROI, data-driven decision-making, and client-first service—values that are infused into every aspect of TWP. Prior to founding TWP, Keith built and led successful digital marketing teams, founded his own agency, and helped transform how businesses think about performance marketing. (keithkochberg.com)
Our Commitment
We don’t just execute campaigns—we become an extension of your team. With TWP, you get strategic partners who understand your goals, champion your success, and work tirelessly to unlock growth opportunities at every turn. Your success is our success.
We don’t just execute campaigns—we become an extension of your team. With TWP, you get strategic partners who understand your goals, champion your success, and work tirelessly to unlock growth opportunities at every turn. Your success is our success.
Testimonials
John Wanamaker famously said he didn’t know which half of his advertising budget worked. At The Wanamaker Project, we’ve solved that mystery. We don’t manage your ads — we dissect them, revealing which campaigns, channels, and creatives genuinely move the needle.
Anil Singh
CMO
"The TWP team has been my go-to partner for Digital campaigns. They are experts who are focused on performance. I enjoy their entrepreneurial approach which means there is no red tape, and they provide complete transparency to make the right decisions."
Testimonials
John Wanamaker famously said he didn’t know which half of his advertising budget worked. At The Wanamaker Project, we’ve solved that mystery. We don’t manage your ads — we dissect them, revealing which campaigns, channels, and creatives genuinely move the needle.
Anil Singh
CMO
"The TWP team has been my go-to partner for Digital campaigns. They are experts who are focused on performance. I enjoy their entrepreneurial approach which means there is no red tape, and they provide complete transparency to make the right decisions."