The Challenge

• Multiple types of decision makers in lead journey

• State and county level KPI targets

• Properly optimizing to funnel stages that occur days to weeks after leads are acquired

The Solution

• Targeting caregivers as well as patients with different messaging/creative while optimizing to each's results

• Geo-targeting, geo-specific ad creative, platform optimizations based on geo-performance - adjusting bids and budget allocation based on local performance/profitability of individual geos/counties

• Upload backend data and assign value to each funnel stage completion to help platform optimize to deeper funnel conversions

The Result

• Saved the client money by spending in a more cost efficient manner by targeting and optimizing to qualified leads

• Saved on marketing costs, overhead and sales team