# The Wanamaker Project (TWP)

> TWP is an AI-native performance marketing agency that makes every ad dollar accountable. Named after John Wanamaker — who famously said half his advertising was wasted but didn't know which half — TWP uses AI to eliminate that waste across every digital channel.

## About

The Wanamaker Project (TWP) is a performance marketing agency founded on the principle that every dollar spent on advertising should be measurable, attributable, and optimized. TWP deploys AI-powered systems across paid search, paid social, programmatic display, connected TV, Amazon advertising, and B2B demand generation.

Unlike traditional agencies that run weekly optimizations, TWP's AI works continuously — making real-time adjustments across campaigns to eliminate wasted spend and maximize growth. This efficiency is passed directly to clients in the form of lower management fees and deeper strategic service.

TWP serves both B2C and B2B marketers. For B2C brands, the focus is on ROAS, customer acquisition cost, and revenue at scale. For B2B companies, the focus is on pipeline generation, cost per SQL, and CRM-attributed revenue.

## Services

- [Paid Search & Shopping](https://www.withtwp.com/#services): AI-restructured Google Ads and Microsoft Advertising campaigns that surface hidden growth and eliminate wasted spend.
- [Paid Social](https://www.withtwp.com/#services): AI-optimized campaigns across Meta, TikTok, LinkedIn, Pinterest, Snapchat, and Reddit.
- [Programmatic & Display](https://www.withtwp.com/#services): Real-time bidding intelligence across premium inventory with AI-driven audience targeting.
- [Connected TV & OTT](https://www.withtwp.com/#services): Household-level targeting across streaming platforms with full-funnel attribution.
- [Amazon Storefront & Ads](https://www.withtwp.com/#services): Maximizing Amazon stores, PDPs, and ads with a holistic lens on direct sales impact.
- [B2B Demand Generation](https://www.withtwp.com/#services): Account-based marketing at scale with pipeline attribution and CRM-tied outcomes.
- [Attribution & Analytics](https://www.withtwp.com/#services): Multi-touch attribution, marketing mix modeling (MMM), and incrementality testing.
- [Paid & Organic Search](https://www.withtwp.com/#services): Integrated paid and organic search strategy across the full funnel.

## Key Pages

- [Homepage](https://www.withtwp.com/): Full agency overview, services, AI advantage, results, and case studies.
- [Book a Strategy Call](https://www.withtwp.com/book): Free strategy consultation to audit your channel mix and identify growth opportunities.
- [Insights Blog](https://www.withtwp.com/blog): Expert articles on performance marketing, AI, paid search, paid social, and B2B demand generation.

## Proof Points

- $500M+ in ad spend managed
- 100+ brands served
- Channels managed: Paid Search, Paid Social, Programmatic, CTV, Amazon, B2B Demand Gen, Attribution
- Client results: 4.2x ROAS scaling DTC brand from $200K to $1.2M monthly spend; 67% lower cost per SQL for enterprise SaaS; 81% reduction in wasted spend for national retailer

## Contact

- Website: https://www.withtwp.com
- Email: hello@withtwp.com
- Book a call: https://www.withtwp.com/book